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Tuesday
Apr202010

What happens in Vegas.. Stays in Vegas

The Las Vegas casino oligopoly potentially played one of the major roles in terms of commercializing the "Vegas" experience around the globe. The investments are made in the media and entertainment industry in general. These include blockbuster movies and shows as: "What Happens in Vegas"; "Hangover"; "Entourage" occasionally...

This commercial reinforces the viewer about how "crazy the Vegas experience" could be. You wouldn't want anyone to know what you did there...

8 out of 10

Tuesday
Apr202010

Quote:

Advertising is an environmental striptease for a world of abundance. ~ Marshall McLuhan

Tuesday
Apr202010

Full Tilt Poker

The more you play the more you ask these questions. Rationalize your game.The slogan definitely plays major role for the ending by saying : "Feel Every Emotion. Show None." Pay attention to the lighting and the tripped out music. Enjoy it..

8 out of 10

Monday
Apr192010

The cool sport - Poker

Full Tilt has become one of the greatest poker advertisers. We see them on various mediums. The common image they are trying to reinforce is the pre-existing image of the game - the coolness and the richness. The ad is black and white, which illustrates the concentration of poker players. The most lighting is on Ivey and on chips. The mimic that the great bluff reader Phil Ivey performs seems serious, but the hidden smile of celebration comes out of his powerful eyes. Gorgeous photography by Joel Lipton. Full Tilt gives a motivational slogan (in red) that is very simple, but effective - "Anyone can play like Ivey. But nobody does."

8 out of 10

Advertising Agency: Wongdoody, LA, USA
Creative Directors: Tracy Wong, Michael Boychuk, Court Crandall
Art Director: Ben Schneider
Photographer: Joel Lipton

Sunday
Apr182010

Quote

Success is getting what you want. Happiness is wanting what you get. - Dale Carnegie

Friday
Apr162010

Fitness is a mandatory for YOU


This is clearly one of the most convincing outdoor advertising ideas I have ever seen. First Fitness accurately displays your weight if you sit there while waiting for your bus. If you are a little bit unhappy about your weight, you would still forget about it because your are having a busy day. However, . First Fitness will reinforce the hegemonic ideology of being slim and fit. Thus, it might be disturbing for being very direct and personal. Though, because it is for random people who decide to sit, it might not reach the expected audience. The logo delivers the message by saying: Fitness First!

9 out of 10

Thursday
Apr152010

FedEx Express

FedEx targets the youngsters that adopt to online consumption easily. Online shopping plays one of the major roles for the shipping industry, particularly for FedEx. This is an advertisement that would be more effective on a big wall of some building in Manhattan. One may add a nuance like the windows would match the real buildings windows would make it even more catchy. It is very simplistic and clear. The message is straight: We ship wherever you want!

8 out of 10

Monday
Apr122010

Quote

"I must write it all out, at any cost. Writing is thinking. It is more than living, for it is being conscious of living." - Mont Blanc

Monday
Apr122010

Brand Invasion

It is widely known how much time and money LV spends on its campaigns in order to construct a travel culture with the famous LV bags. The size of such would catch attention of many shoppers. Let the store tell the story of the brand.
10 out of 10

Sunday
Apr112010

Enjoy it?


7 out of 10

Sunday
Apr112010

Quote

"Marketing is no longer about selling. It's about creating relationships with customers that cultivate an emotional preference for your brand." (Travis, 2000)