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Wednesday
May052010

Creative and simplistic originality by Nokia

The World's Biggest Signpost from adghost on Vimeo.

Nokia decided to spent on this simple, but attractive idea plenty amount of money. London is always a metropolitan that is in the top 10 most expensive cities and so the location was picked pretty rationally. The idea is not only about an advertisement or a billboard in the air, it is also about the communication and the active involvement of the public with the billboard by texting on from their phone. Nokia does a good job of associating the great three points which are: nokia, navigation and fun.

8 out of 10

Tuesday
May042010

99 Francs

 

8.5 out of 10

Saturday
May012010

Logorama

Logorama from Marc Altshuler - Human Music on Vimeo.

This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short. If you watch carefully you could see certain logos on specific objects for example the mountains are the famous Evian water logo, which actually suggests that the world we live are created by brands and we are basically watching them competing. 

8 out of 10

Friday
Apr302010

Quote:

''I create all the fashion trends from my boyfriend's wardrobes'' - Gabrielle Chanel.

Wednesday
Apr282010

The president for the billboard?!

This time it is the historic president on the advertisement! Weatherproof decided to not to do the typical move of putting a famous person on the ad (celebrity, sportsmen etc.), but instead they went extremely big and put the president of the USA on the ad. This is located in one of the top crowded metropolitans in the world. One may ask thyself, why is the president wearing this and letting the brand put him on the billboard? In other words it would be beneficial for many brands to do this for various audiences, however not every corporation would be able to afford that and Weatherproof is one of the rare brands. The historic leader prefers Weatherproof

Slogan: "A Leader In Style"

9 out of 10

Wednesday
Apr282010

Vintage Ads (sharp sexual messages)

 


Slogan: "Blow in her face and she will follow you anywhere"
Tipalet


9 out of 10

 

Wednesday
Apr282010

What happens in Vegas.. Stays in Vegas II

I mentioned before that Las Vegas tycoons are working hard to construct the "What happens in Vegas...Stays in Vegas" culture. The media of the USA is the greatest in the world in terms of freedom. If it comes to advertise the fabulous Las Vegas, even the top politicians and politics in general should be involved. This is a very interesting strategy, because this may not be allowed to be edited as a commercial in, for example certain European countries. It convinces the audience not only go gamble, but also go crazy the way that it would stay in Vegas only.

8 out of 10

Wednesday
Apr282010

... so what is Advertising? Quote:

"Advertising may be described as the science of arresting the human intelligence long enough to get money from it." ~ Stephen Butler Leacock (1982)

Tuesday
Apr272010

"Two hundred years later, Johnny Walker's still walking. And he is not showing any signs of stop."

A short film called "The Man Who Walked Around the World" (2009), starring Robert Carlyle with an emphasized Scotch accent, outlines the history of the Johnnie Walker brand. The Scottishness is exhibited very well. The music in the background is progressing. The educated aristocracy with taste, the target audience of the ad, would be impressed only if it is as artistic as theater. Thus, in order to deliver the message of continuos walking to success artistically, the video was shot without any cuts for more than 6 min.!

Johnnie Walker's marketing and advertising projects clearly build the brand image and reache the specific audience around the globe. One of their new tactics is to organize golf events in order to reach the specific audience (the rich with taste) and also add some prestige to the brand character. The excellence that JW achieved in terms of quality is marketed by reenforcing the steps that the brand took to become successful. By the beginning of the 21st century Johnnie Walker marketed symbolism of progress internationally. The "steps" to fineness in quality is explained with the slogan "Keep Walking", which was adopted by the pro-democracy protestors and parliamentary speech writers.

 

8.5 out of 10


Saturday
Apr242010

Shell Helix proves the cleanliness

We usually watch motor oil commercials with an animated video of transparent car, but Shell revolutionized this tradition and proved the cleanliness. This is a serious marketing project - very convincing.

10 out of 10

Friday
Apr232010

Vacation relaxation, Sexuality and Corona

Corona realizes that if there is a music genre called Easy Listening, why not a commercial genre - Easy Watching. The very quietness of the commercial would catch the attention of the viewer from the beginning. The reason for that is it does not have any dialogues for us to understand. There is a peaceful beach (easy watching), a hottie passes with a clear catwalk (easy watching). Even the reaction of the bitchy wife is pretty quiet and peaceful..very symbolic and sexuality is in the ingredients.

8 out of 10