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Friday
Jun042010

T-Box

T-Box is one of the brands in Turkey distributed by Boyner. It is a brand that focuses on its marketing and advertising campaigns more than on the variety or the quality of its product. For example, a t-shirt is packed the way that the other companies would refuse to pack it like that. 

8 out of 10

Thursday
Jun032010

Sorry

The length of the commercial is only 40 seconds. There is only one dialogue, which consists of one word "Sorry". It is the apology for perfection: "We are sorry for being perfect." The message is so clear that one would think it cannot go further than that in terms of safety on your way. Congratulations for the German perfectionists.


10 out of 10

Tuesday
Jun012010

Quote:

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"The secret of happiness is freedom. The secret of freedom is courage." - Thucydides


Sunday
May302010

Smoking is a Royal Pleasure

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This is an advertisement of 1916 when people did not have the idea of cigarettes being cool yet. The only idea was the pleasure of smoking. Thus the quality of tobacco played a major role starting from the advertising of early 1800s, however later on one of the brands like Pall Mall started creating prefect associations and connections of smoking with royal lifestyle. How do you like the white gloves? He is not holding an Omega, it is a cigarette in the end. In RocknRolla, a film by Guy Ritchie, the main character describes the famous small picture of two lions that symbolize the royal image and royal pleasure. This symbol was there even on the packs in 1916 and it is still present today, which proves the effectiveness of the historically successful symbolism.

8 out of 10

Thursday
May272010

Escalator that runs with water thanks to Zorlu Energy

Zorlu Energy is considered a leader in the energy industry of Turkey. They emphasize their green image with a perfect combination of an escalator with the nature. The location of the escalator in the picture is selected perfectly by putting it instead of a waterfall. Good job.

8 out of 10

Friday
May212010

Pac-Man's 30th Birthday

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It is quite known that video games' negative influence on children is being studied by many communication researchers. Although it is possible to understand the reason of the games studied these days. It is because of the combination of violence and reality, which reached to its extreme levels in terms of technology. However, the question of negative influence on kids was already asked to the creator of one of the first video games ever made. It was the legendary pac-man that is still played today. When the researchers asked the creator if he thinks there is any type of negative influence on the youth he replied: "No. If there were any type of negative influence of the game on the kids in 20 years when they grow they would run around and pop pills." Now if you look at the youth that attends certain electronic festivals or the youth that prefers IBIZA as a vacation spot, it is not a rare thing to see pac men around.

Thursday
May202010

Green Car of the Year: Audi A3 TDI Clean Diesel

"Truth in Engineering" is the slogan of Audi. In the last decade we could notice that the brand is very accurate in terms of targeting the right audience. We saw Audi' product placement in certain hollywood movies like iRobot, Transporter 2, 3 and now it is in Iron Man. Audi does not have a fancy look at all, but it creates its BADASS image through the correct and specific marketing and advertising strategies.

This particular commercial is a SuperBowl monster. The reason for it is that unlike all other brands Audi rejects to rely on the positivity of the green image, but rather they prefer to make an entertaining video with an intellectual extremism that has an exceedingly positive utopian message (e.g. Avatar), where people and even the police is literally arrested for ecological crime on a very small scale. If you decide to reach the peak point in environmental issues, this is how you do it. I don't believe that it could go even further than this for any other brand. The last but not least is the ending where everybody is stuck in their car because of the "eco check" and the police lets the special car go. Victory is passing them all and right after that it says "being green never felt so right".

10 out of 10

Tuesday
May182010

Slogan:

"Drive Savely"
State Farm Auto Insurance

When you think of a slogan for a car insurance company the major two aspects that reach the right audience is the financial saving and the car accidents. These two are the most common aspects included in most car insurance commercials. I saw this on a highway billboard, when I was entering NYC. I must say this is a perfect way to deliver the two aspects in just two words. Save your money and watch out on your way.

9 out of 10

Saturday
May152010

NOBODY will ever know what you did there...

VisitVegas.com continues to reinforce the "what happens in Vegas, stays in Vegas" message. This time we see a person who died and for SOME reason there are certain weekends missing on his "lifetime book". He might have been to the sincity, but we never know. The message is clear: If it is about learning what happened during those weekends, even the God fails. So go ahead sir ... heaven is this way.

8.5 of 10

Friday
May142010

So mini...you don't even know

Mini chose the major advantages of it to advertise such as the handling and the size. The handling was greatly advertised in the stylish and entertaining film Italian Job (both 1969 and 2003). Most of the mini cooper advertising and marketing is focused on the size of this small, but not so cheap automobile that is owned by the German automobile masters BMW. This particular idea is so simple and attractive that it is almost impossible to not to check the box out while walking in that street. The message is clear - Mini is so mini and cute we treat it like a toy, rather than a boring car that is huge. Impressive work.

9 out of 10

Sunday
May092010

Pfizer

This is a print ad for Viagra (Pfizer) in Mexico. It is simply the combination of a bed and the famous twister game, which implies that the performance in bed could be extremely fun and acrobatic with the help of Pfizer viagra! Simple and convincing.

8 out of 10