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Monday
Dec252017

Our brand new book!

 

Amazon

 

Purpose is the Know-Why. And in today’s day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual essence of your raison d’être.

The Guiding Purpose Strategy is a stimulating deep-dive into the transformational power of Purpose. Looking through the lens of contemporary brand management and taking inspiration from the luxury industry, where strategy and meaning-making have stood the test of time, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies and offers a hands-on tool to start your very own path towards finding your inner Why.

Building on 20+ years of experience of working with and for some of the most successful brands including Harley-Davidson and Aston Martin, global financial services firms, governments, charities and startups around the world, we demonstrate how the application of the GPS Framework can help you create your very own Guiding Purpose Strategy. Brands, companies and people with clarity of Purpose are changing the world. If you’re up for a journey of discovery and knowledge on professional and personal growth. The know-why is the new know-how.

We are delighted to welcome you on board!

Thursday
Jul142016

Quote:

 

"All that happens is symbol, and as it represents itself perfectly, it points to all the rest."

 

Johann Wolfgang von Goethe

German writer and statesman

 

Tuesday
Jul122016

The 1st Issue of My New Magazine!

 

 

Friday
Apr082016

Celebrating the 6th Birthday of Psychographism

It all began with this idea that's like champagne, this bubbly idea that sparked the theory: The most persuasive story could be the story on persuasion. The dynamics of the idea triggered the development of the first and the largest archive of psychographic ads. Anyone doing any kind of creative work can access this archive as a source of inspiration and insight because this will continue to be the one place where handpicked rare ads are shared with the world. Psychographism is now 6 years old! Thank you all the readers and followers around the globe.

 

Friday
Apr082016

Declaration

Tuesday
Mar082016

Coke: Hands, Simplicity, Togetherness

 

8 out of 10

 

Monday
Feb222016

Hendrick's Gin ad

 

8 out of 10

 

Friday
Feb192016

Quote:

 

“Social media isn’t about reach as it is about  ‘reach out’”

 

 

 

Michele Jennae

 

 

Thursday
Feb042016

Cylance ad

 

9 out of 10

 

Thursday
Feb042016

Moncler ad

 

Dedicated to those who are aware

of the ever stronger bridge

between the ancient past and the far future.

 

8.5 out of 10

Monday
Nov092015

A Train Station in London 1874