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Trend Among HNWI & Entrepreneurs


Today, there is a strong tendency among successful entrepreneurs and the HNWIs (High Net Worth Individuals) to deliver speeches. They enjoy and value speaking in front of an audience and they choose to do it rather often. Like never before, the notions of both presentation and lecture have become weaker than the notion of speech. What is the motivation of certain HNWIs and entrepreneurs that are so interested in performing speeches? Why are they so motivated to motivate others? Do the entrepreneurs speak because they are successful or are they successful because they speak?

The communication analyst and Member of the Order of Canada, Marshall McLuhan said: "Words are complex systems of metaphors and symbols that translate experience into our uttered or outered senses." Talk is cheap but carefully picked words speak. Elocution isn't enough anymore which is why, today, the most practical tool of a speaker is brand semiotics. 

There are, of course, several reasons for speaking in front of an audience as sharing insights, brand ambassadorship, inspiring, creating awareness, 'motivating' etc. All of these reasons combined are the visible side of the iceberg. They are parts of the scenario. However, on the invisible side, there is one underlying motivation that plays a dominant role. This motivation, in many ways, is directly related to the fact that, HNWIs and entrepreneurs, more than anyone, are aware of the very fruitful and productive nature of speaking. 

There is a famous phrase frequently used within the industry of stage magicians - Abracadabra. The magicians have added it to their professional jargon as expressing it is an essential part of the magical ritual. The roots of this phrase come from an ancient Abrahamic language. Abracadabra means 'I create as I speak.' It is stated usually either prior to or at the moment of the stage called The Prestige. This is the stage when the target audience is finally impressed, astonished, mentally involved and persuaded.

In conlusion, certain entrepreneurs and HNWIs are successful because they speak and not the other way around. They think therefore they are and they speak therefore they create. Those entrepreneurs who are still unaware of this trend need to start speaking. Deliver speeches, speak more, speak up. Stop talking and start speaking. Speak to lead, speak to succeed. You create as you speak. Abracadabra!



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